All
projects
A selection of the work I have led across enterprise UX, service design, and AI-assisted product development, for companies like LGT Bank, Nestlé, and Zendesk.
AI-Assisted Product Development · 2026
Designing & Shipping a Product Solo with AI
This project began as a personal experiment in AI-assisted product development: could one designer take an idea all the way to a live product?
I built PlanCanvas, a visual content planning workspace that helps YouTube creators go from scattered ideas to a clear publishing strategy. Instead of juggling notes, whiteboards, and calendars, creators can brainstorm, organize video series, and plan an entire year of content in one flexible canvas.
Today, PlanCanvas is being tested by real YouTube creators, whose feedback continues to shape the product. I'm sharing the whole build in public at UXTips.club, on X, and my new YouTube channel.
0 → 1
From idea to live product
In testing
with real YouTubers
Enterprise UX & Customer Journey Management · 2023 - 2025
Shaping the Future of Investment Advisory at LGT Bank
I led UX strategy and Customer Journey Management for a complex investment advisory platform, aligning stakeholders around a shared view of the client journey, scaling design operations, and shifting the organization toward data-driven decision-making.
-50%
Duplicated work across previously siloed product teams
1st
Journey management framework at LGT, using TheyDo to align teams around user experience
DesignOps & Strategy · 2021 - 2023
Growing UX Maturity & Embedding Service Design at Nestlé
I led a two-year initiative to establish UX as a core enterprise value at Nestlé IT — running assessments, building a community of practice, and integrating design into the Product Management curriculum.
+50%
Increase in UX budget allocation secured
1st
UX metrics incorporated into Nestlé's Product Management Pillar
Employee Experience Design · 2019 - 2021
Empowering Nestlé Employees with a Self-Service HR Portal
I led the redesign of the Global HR Portal on the ServiceNow platform, collaborating with multiple markets and managing stakeholders worldwide. I worked across HR knowledge base, case management, and personalized content for global audiences, applying a service design approach to navigate this complex, large-scale initiative that transformed the digital experience for 275,000 employees.
+80%
Increase in self-service adoption post-launch
275K+
Employees impacted across five Nestlé markets
Customer Experience & Market Expansion · 2009 - 2019
Expanding Zendesk's Customer Base in Latin America
As employee #8 at Zendesk, I led LATAM support workflows, initiated the region's first social media channels, and drove Customer Success and Marketing initiatives — helping grow the company from startup to IPO.
+80%
Boost in customer experience through optimized support workflows
São Paulo office
Opened as LATAM grew — with key accounts like LATAM Airlines, Twitter, and Groupon under my management
Want to see more?
Some work is under NDA. Get in touch and I will walk you through the detailed portfolio.