All
projects
Case studies
Engagements where I led experience design and Customer Journey Management inside large organizations, alongside their product and design teams.
Enterprise UX & Customer Journey Management · 2023 - 2025
Shaping the Future of Investment Advisory at LGT Bank
I led UX strategy and Customer Journey Management for a complex investment advisory platform, aligning stakeholders around a shared view of the client journey, scaling design operations, and shifting the organization toward data-driven decision-making.
-50%
Duplicated work across previously siloed product teams
1st
Journey management framework at LGT, using TheyDo to align teams around user experience
DesignOps & Strategy · 2021 - 2023
Growing UX Maturity & Embedding Service Design at Nestlé
I led a two-year initiative to establish UX as a core enterprise value at Nestlé IT: running assessments, building a community of practice, and integrating design into the Product Management curriculum.
+50%
Increase in UX budget allocation secured
1st
UX metrics incorporated into Nestlé's Product Management Pillar
Employee Experience Design · 2019 - 2021
Empowering Nestlé Employees with a Self-Service HR Portal
I led the redesign of the Global HR Portal on the ServiceNow platform, collaborating with multiple markets and managing stakeholders worldwide. I worked across HR knowledge base, case management, and personalized content for global audiences, applying a service design approach to navigate this complex, large-scale initiative that transformed the digital experience for 275,000 employees.
+80%
Increase in self-service adoption post-launch
275K+
Employees impacted across five Nestlé markets
Customer Experience & Market Expansion · 2009 - 2019
Expanding Zendesk's Customer Base in Latin America
As employee #8 at Zendesk, I led LATAM support workflows, initiated the region's first social media channels, and drove Customer Success and Marketing initiatives, helping grow the company from startup to IPO.
+80%
Boost in customer experience through optimized support workflows
São Paulo office
Opened as LATAM grew, with key accounts like LATAM Airlines, Twitter, and Groupon under my management
My products
I am building tools for the next generation of entrepreneurs entering the content economy: helping them plan what to create, stay focused on what matters, and turn their ideas into an audience.
AI-Assisted Product Development · 2026
PlanCanvas: Your YouTube Content Workspace
PlanCanvas is a workspace for YouTubers to turn scattered ideas into a clear content strategy.
I am designing and building it myself with AI, to see how far one designer can take an idea alone. Real YouTube creators are testing it now, and their feedback keeps shaping it. Follow the build in public at UXTips.club and watch it unfold on my dedicated YouTube channel.
0 → 1
From idea to live product
Live
with real YouTubers
AI-Assisted Product Development · 2026
Kurioo: Your Personal YouTube Learning Hub
Kurioo is a YouTube curator that helps you stay focused on the creators you actually want to learn from. Choose your creators and build your own educational content hub, free from algorithmic distractions.
Instead of an endless feed competing for your attention, Kurioo gives you a focused place to follow creators, discover their videos, and learn at your own pace.
The second product I am designing and building myself with AI, and, like PlanCanvas, validated with my audience from the very beginning. What is different this time is the order: the prototype goes out first, so people can try it and shape it while it is still being built.
0 → 1
Idea tested with my audience first
Focus
Your creators only, no algorithmic feed
Want to see more?
Some work is under NDA. Get in touch and I will walk you through the detailed portfolio.