Hello! I am Eugenia Jongewaard de Boer, a UX Designer with a passion for Customer Experience and Service Design. Follow me on Twitter, Dribble and Linkedin.


Google Web Designer

Everybody is talking about this new app from Google called: “Google Web Designer” but is it really a web designer tool? to clarify: Google Web Designer is primarily a tool for creating CSS3 animations on HTML5-based adverts. The company launched the free HTML5 development application at the start of October 2013.

Google Web Designer includes the following features:

  • Animation modes
  • Illustration tools or you can incorporate HTML tags to reference image files using the Tab tool.
  • Dual view screens give you Design view and Code view
  • 2D and 3D authoring environment tools

This app allows you to create HTML5-based ad designs and graphics that can be run on any device. Uses HTML5 and CSS3 but focuses on ad design. So for all of you saying “Google Web Designer – Create An HTML5 Site: No Coding Skills Necessary” I’m afraid you’ve got the wrong information 😛

Don’t get fooled by the name. Google Web Designer is no tool for web design. But, if you are an experienced ad designer, Google Web Designer might just be what you’ve been hoping for.

Oops! look what happened when I tried to open a simple html document:

Google Web Designer Oops!
Unable to open file to to the following error: The file was not created in Google Web Designer”

I think that we are in a great era of professional web design because it is growing and going to a better place than before. Sure, some people will use a tool such as Google Web Designer trying to build web sites because this is likely to evolve.. but hope not to a website like this Thanks to: Tweet Source 😀

programming, technology, ux

Last week I bought my first expresso machine, the Oster Prima Latte. I have been testing it for a while and I can say that the gadget is really great! This little espresso machine allows you to customize the amount of milk you wish to add to your Cappuccino or Latte. It has an automatic or manual mode. I usually use the manual mode because I want to have total control of the amount of coffee. What I really miss on this machine is a cup heater, because I like my coffee very hot, and if the cup is not warm then your coffee will be cold in minutes!

Oster Prima Latte

It’s amazing how the design of coffee machines has become so fashionable and makes everyone want to have one, not only to make good expresso, but also to decorate the kitchen. Let me tell you,this machine does both jobs very well! Now my kitchen looks colorful and the Oster Prima Latte has been a great model for my macro photos that I posted on Flickr 😀

The design of the machine is very compact and easy to use, but like all these machines, it is important that you read the manual first. I’ve seen other people who did not read the manual before making some dangerous mistakes like moving the foam tube by hand instead of using the lever, or not noticing that the knob was in the cleaning mode instead of milk. Making coffee expresso involves many steps and sometimes we are in such a hurry that we don’t pay attention to every detail. We need more intuition and feedback like sounds, lighting etc, from this little gadgets. So I think we still have a long way for coffee maker designers to make these products more user friendly.

For now I hope it will last long and will let me enjoy my favourite drink on a daily basis. I also hope that I dont get caught being too lazy to clean every small detail after each use! :-)

just saying, photography & video, technology, ux

This is awesome: the world’s first 3D printing pen


Yay! Finally my portfolio website has been updated with my latest work. What you will see here is mainly my work as a UI Designer and Accessibility/Usability consultant. Hopefully I will also be uploading my amateur photography work really soon but in the meantime you can see my Photos on Flickr. So here it is my website: www.etnikastudio.com

Another news is that I’m switching from Textmate to Sublime Text which so far it has been great. I have found this tutorial for starters that it’s very helpful. Any thoughts, please share!

accessibility, programming, technology, usability

Yesterday this videogame came to my mind so I wanted to post it. I used to play it when I was a little girl and it was a very good game. Great memories indeed! Did you play it too?


I always go to blogs or other websites searching for good articles about usability, technology etc… but not always I have the time to finish reading them. I have used “feed readers” but I’ve gotten tired of seeing so many posts. I just want to keep myself updated on the articles I like to read. I have used browser bookmarks and websites like del.icio.us but occasionally after a period of time, I can not find the article I was reading.
Luckily there are people who care about the needs of other users – like me! – and this a good example: “Readability” a great add-on for your browser that lets you save the article and read it later. But this is not all. You can read later and better by modifying the page design or sending it to your Kindle device. Just watch the video and see it for yourself!


Rambla y Puerto de Barcelona from etnika on Vimeo.

I’m the happy owner of a Canon EOS T1i. Its a great camera for travelling because it’s not heavy at all and has a great quality on photos and videos. Here I uploaded a video I recorded in Barcelona a few weeks ago but as you can see when you move the camera a lot the image doesn’t look well. I still don’t know how to fix that or maybe is because the camera is too sensitive? Anyways I’m trying to find that answer..
The view is in low quality and I’m wandering if being a Vimeo Plus user gets even better. I love Vimeo, so simple, easy to use and clean!